Metrics

A metric is a measurable unit. It’s often expressed as a number.

The type of metric you use will depend on your marketing campaign and where it is deployed.

Here is a list of common metrics in digital marketing:

• CPM - cost per mille or cost per thousand
• CTR - click-through rate
• CPC - cost per click
• CPA - cost per acquisition
• CPL - cost per lead
• CR - conversion rate
• ROI - return on investment
• CLTV - customer lifetime value
• VTR - view through rate

This is not an exhaustive list and this degree will cover all these and more metrics in greater detail as we go along.